What is "Coaching?"
To paraphrase Albert Einstein, it takes a different kind of thinking to solve a problem than the kind of thinking which produced the problem. Simply, "coaching" is the process of helping people develop their capacity to think about things (such as problems, people, relationships, customers, products, services, the future) in new and creative ways so that they can accomplish what they really want to accomplish.
Coaching has an enormously important role in the building and sustaining of great organizations and extraordinary workplaces. People who want to accomplish great things often get stuck along the way. Coaching helps people get un-stuck. An example of this is that while many leaders, executives, and managers in organizations seem to "know" intuitively what they need to do to move forward, few of them actually follow through because they're stuck in some way. Coaching helps people focus on the things that are contributing to their being stuck, and then move beyond them.